Does Social Media Campaigns help B2B? NC Web Group certainly thinks so. Social Media Campaigns offer businesses the opportunity to reach out to other businesses by using effective campaign strategies. Strategies involving unique content and creativity must be executed. Social Media Campaigns involving Facebook and Twitter must engage your visitors to pursue more information about your companies products and services. How do I accomplish this task you might ask? First you must define and set goals for your campaign. Are you just trying to build a high number of friends and followers or are you serious about using social media to drive potential sales to your website. That should be your goal, to drive more visitors to your website or to call your company directly. Calls of action are just as important on social media pages as they are on your website.
Goals should be clearly defined, who is your targeted audience? What products or services do you offer to your audience? Can you provide an improved difference in the quality of service they receive from your company versus your competitor? Simple questions that apply in your brick and mortar store are often the same online.
Reaching out to other companies on Facebook or Twitter often involves reaching out to individuals that work for another company. Search for individuals that have a title your looking for and look through their lists. A great place to start it’s about making contacts with these other individuals. However, before you start sending out the wrong message take a moment to observe what’s taking place. Don’t instantly try to throw a sales pitch to new friends or followers, involve your self in some conversations with others, this will break the ice and provide some credibility for you company.
Creating company integrity within the likes of LinkedIn, Facebook, and Twitter are worthy of your time and efforts. However, don’t consider social media as an avenue for direct sales opportunities. Think of it rather as a sales lead generator that can provide you with many contacts when used correctly.
If you would like to learn more about how social media can help your B2B opportunities, please call NC Web Group today at 980.234.8074 and we will be glad to get you started.